The Kick-off Meeting in Uberflow is the initial gathering that sets the stage for the project or a new phase of work. Its primary purpose is to establish clear expectations, define roles and responsibilities, set project goals, and ensure everyone is aligned on the project's vision.

Purpose:

1. Team Alignment: To ensure all team members, including the Project Navigator and stakeholders, understand the project's vision, objectives, and expected outcomes.
2. Roles & Responsibilities: To clearly define and agree on the roles and responsibilities of each team member.
3. Goal Setting: To discuss and set realistic, measurable, and achievable goals for the project or phase of work.
4. Initial Prioritization: To create an initial Prioritized Task Pool for the project. Tasks may be further refined and reprioritized in subsequent meetings.
5. Building Trust: To foster relationships and build trust within the team, which is especially important in distributed and remote teams.

Goals:

1. Everyone is clear on the project's vision, goals, and expected outcomes.
2. Roles and responsibilities are well-understood.
3. An initial Prioritized Task Pool is created, ready for the team to start work.
4. The team is motivated and excited about the project.

Frequency: The Kick-off Meeting typically happens once at the beginning of a new project or a new phase of work. However, in long-term projects, it can be beneficial to have additional Kick-off Meetings periodically to refocus the team, realign on goals, and boost motivation.

Participants: All team members should attend the Kick-off Meeting, including the Project Navigator and relevant stakeholders. It's crucial that everyone involved in the project is present to ensure alignment and agreement on project objectives and plans.

Duration: The duration of the Kick-off Meeting can vary depending on the project's complexity and the team's size, but it's important to allow enough time to cover all necessary points. Generally, it could last from an hour to a half-day.

Format: The format can vary, but it generally involves presentations or discussions on the project vision and objectives, team roles and responsibilities, initial task prioritization, and goal setting. The Project Navigator typically facilitates the meeting to ensure all points are covered, and every team member has a chance to contribute.

Remember, the Kick-off Meeting is not a one-off event that solves everything; it's the start of an ongoing conversation and alignment that continues throughout the project in the form of regular Sync Meetings and other interactions.