In the Uberflow framework, the voice of the customer is paramount. The role dedicated to ensuring this voice resonates throughout the project is the Customer Advocate.
The Customer Advocate is an individual who acts as a bridge between the customer or stakeholder and the project team. They have a deep understanding of the project, the team's capabilities, and most importantly, the customer's needs and desires.
This role is not tied to a specific job title or function; it could be held by a member of the development team, the Project Navigator, or any other individual with the necessary skills and understanding. The Customer Advocate is a part-time role, focused on integrating the customer's perspective into the project's development and execution, rather than managing the broader business relationship.
The primary responsibility of the Customer Advocate is to ensure that the customer's voice is heard and considered in all aspects of the project. They facilitate the customer's input, especially during Customer Feedback Sessions, and bring back actionable insights to the team.
Key responsibilities of the Customer Advocate include:
The Customer Advocate plays a crucial role in ensuring customer-centricity in the project. By providing a channel for the customer's voice, they help the team stay aligned with the customer's needs, reduce miscommunication, and foster a sense of partnership between the team and the customer. This alignment and partnership ultimately drive the success of the project, leading to solutions that truly serve the customer.
In Uberflow, the role of the Customer Advocate exemplifies the value of "Customer-Centric Solutions over Predefined Deliverables" promoting a deep understanding of our customers and empowering us to deliver solutions that truly solve their problems.